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 | | DUNLOP ADHESIVES LAUNCHES ‘SPORTING YEAR’ | | | Dunlop Adhesives | | 08/02/2008 | | | Leading manufacturer of tile adhesives announces innovative prize giveaway to help stockists drive sales.
Following on from its announcement to implement massive marketing plans in 2008, Dunlop Adhesives is launching an innovative prize giveaway to help stockists further drive sales of its high performance tile adhesives, grouts and finishing products.
Known as the ‘Dunlop Sporting Year’ and capitalising on the strong associations between the Dunlop brand and sport, the 12-month campaign will offer purchasers of the manufacturer’s products the chance to win tickets for a whole host of prestigious sporting events. Prizes will be offered each quarter with perhaps the biggest prize of all being opportunity to win flights, accommodation and tickets for September’s Italian Grand Prix in Monza.
However, the first prize up for grabs will be tickets for quite possibly the most famous horse race in the world – The Grand National. The 4 mile 4 furlong steeplechase, which has long attracted both diehard racing fans and the general public alike, takes place on the 5th April 2008 at Aintree.
To ensure maximum awareness of the competition, whilst simultaneously building on the already strong awareness of Dunlop Adhesive products, the campaign will be fully supported by advertising and bespoke Point-of-Sale linked to each giveaway. Sporting Year merchandising is also in development and is likely to include t-shirts, mugs and a range of other items.
Debi Bailey, Senior Product Manager at Dunlop Adhesives commented: “We are really excited about the Sporting Year 2008. We are always looking for additional ways to support our stockists and help them sell more Dunlop Adhesive products. This campaign is an extension of this and compliments support which already includes retail training courses and comprehensive sales literature.”
“The prizes on offer are superb. Add to that the supporting advertising and the POS, and we are confident the Sporting Year will prove a sure-fire hit, both with the companies that stock our products - and their eventual customers.” | |
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