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 | | JJO PLC BRINGS ITS BEDROOM RANGE UNDER THE COLONIAL BANNER | | | J&J Ormerod | | 05/10/2006 | | |
J&J Ormerod PLC (JJO plc), the leading independent UK manufacturer of quality bedrooms and kitchens, has revealed that it has brought its Stately Bedroom range under the market leading Colonial brand. This will mean that the Colonial brand now includes JJO plc's top-end kitchen and bedroom ranges, while its entry-level kitchen range remains under the eco brand.
To mark this change, JJO plc has launched a new Book of Bedrooms, a brochure that illustrates the full range of quality bedrooms the company has to offer. The brochure is an easy-to-use bible, and includes a quick reference guide at the rear which details and illustrates each design and colourway enabling customers to easily find the look they are searching for. The Colonial Bedroom range has something to suit every taste, from the traditional to the contemporary and everything in between. The collection can also be found online .
'Our philosophy is to make it simple for our customers, and it had become apparent that the Stately brand didn't have the brand awareness that Colonial has achieved, therefore it made sense to move forward with just the two brands - Colonial and eco,' said Richard Proctor, Sales Director, JJO plc. 'We want to stick to this branding structure, so any further product ranges we bring on will fall under either one or the other.'
The Colonial Bedroom range is manufactured to the highest standards with an 18mm carcass and is available in a wide range of wardrobe, drawer and cupboard options including stable doors, four sizes of corner wardrobes, angled or diagonal corner robes and an L-shaped corner cabinet for planning flexibility. A range of internal accessories, including internal drawers and shelves, maximises the use of available storage space. Glass and mirror wardrobes are available in all finishes which, together with a choice of cornices, pelmets and pilasters, creates a very personal space.
Colonial Bedrooms retail pricing starts at £185 incl. VAT for a 300mm wardrobe and £84 incl. VAT for a 200mm bedside cabinet in Ascot and Melford.
JJO plc is a corporate member of the KBSA (Kitchen Bathroom Bedroom Specialist Association), a long term member of ASFI (Association of Suppliers to the Furniture Industry) and a supporter of FIRA (Furniture Industry Research Association).
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