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JJO PLC ECO RANGE PROVES TO BE A RESOUNDING SUCCESS AND POSITIONS THE COMPANY TO TAKE THE BUILDERS' MARKET BY STORM
|  | | J&J Ormerod | | 29/06/2006 | | | Lancashire-based J&J Ormerod (JJO plc), the UK's leading kitchen manufacturer, has revealed that following the unveiling of its entry-level eco kitchen range at KBB 2006 in January of this year, the company has seen sales of its eco kitchens go from strength-to-strength, and is predicting it to become brand leader by the end of the year as sales growth exceeds 400 per cent of target to-date.
The eco kitchen range was launched to enable kitchen retailers, builders' merchants and contractors to offer the quality of kitchen associated with the Colonial brand at a highly competitive price point - prices for an eco sink base start at £85 including VAT. JJO plc also offers a generous trade discount allowing kitchen retailers and builders merchants to offer lower priced, quality kitchens with no loss to the generous margins currently enjoyed on Colonial products.
'The main reason for developing the eco brand, was to give retailers and builders' merchants the opportunity to reclaim sales from the medium-sized builder/developer which had been lost to the big sheds,' said Richard Proctor, Sales Director, JJO plc. 'eco allows us to offer a high quality, lower cost kitchen, and not only that, we offer a 24/48 hour turnaround that means builders can rely on JJO plc's eco kitchens, which is important when working on a job where time is money!'
The eco range comprises of 12 fantastic door designs in four different colourways which are all available on a standard carcass. The range offers more than 50 different units and an excellent choice of drawer pack widths for optimal use of kitchen storage space.
The stylish eco kitchens can be enhanced using the full collection of Colonial accessories as additional extras, including shelf lights, halogen downlights and more than 100 different handles, to create a look that fits around every taste and lifestyle.
With a strong position at the forefront of the UK's kitchen design industry, JJO plc places a special focus on customer service and support. As a consequence, by purchasing the eco range, a dealer can purchase value kitchens without compromising on the levels of service that it has come to expect under the Colonial range.
JJO plc manufactures about 700 kitchens and bedrooms per week, has approximately 440 staff, is a corporate member of the KBSA (Kitchen Bathroom Bedroom Specialist Association), a long term member of ASFI (Association of Suppliers to the Furniture Industry) and a supporter of FIRA (Furniture Industry Research Association).V
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