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 | | A NEW NAME FOR MERMAID | | | Mermaid | | 23/07/2008 | | | Thanks to the ongoing success of Mermaid, the ultimate waterproof wall panel system, UK distributor Norske Interiors (UK) Ltd has made a strategic decision to change its name to Mermaid Panels Limited.
Based in North-East Lincolnshire, the company is now instantly recognisable as a point of contact for new and existing customers of Mermaid panels. Identifying itself more closely with the brand ensures greater consumer focus on the product, and also strengthens the message of Mermaid’s distinctive new splash logo.
“Our new name, Mermaid Panels Limited, places the emphasis firmly on the product,” says General Manager David Beach. “Over the past year we have updated the brand’s corporate identity, relaunched the website, which includes a new dealer locator, and carried out proactive PR and marketing campaigns.
“This latest development will help us to realign our marketing strategy and reinforce the link between the Mermaid brand and our company. In terms of digital communication – one of our most important marketing activities – it will now be much easier for people to search for Mermaid online.” | |
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