Altro honoured with marketing accolade by Altro Limited

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ALTRO HONOURED WITH MARKETING ACCOLADE

Altro Limited

29/11/2006

Interior surfaces specialist Altro has scooped a top marketing award for its recent product launches.

Altro has picked up the Product Marketing Innovation Award at the annual Construction Marketing Awards. One of the most prestigious awards in the construction industry, the award was handed over at a ceremony in December.

The Letchworth-based company picked up the award following the recent launch of two new flooring product ranges, Altro Suprema and Altro Imprint. Both products are part of Altro's second-generation safety floor portfolio, which combine the functionality of a traditional safety flooring with the aesthetics of a front of house product.

Richard Kahn, Chief Executive of Altro, said: 'The construction industry is perhaps not famous for cutting edge marketing but winning this award shows how we have combined our resources and expertise to successfully launch our new products in an innovative way.

'As the original founders of safety flooring more than half a century ago, we are proud to have picked up this coveted award.'

Now in its fifth year, the Construction Marketing Awards are supported by the Chartered Institute of Marketing Construction Industry Group. More than 250 people representing the industry's leading marketing and business development professionals attended the awards dinner at London Zoo, which was hosted by comedian, Ian Irving.

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