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 | | ANCIENT PYRAMIDS PROVIDE INSPIRATION FOR IDEAL STANDARD’S NEW DESIGN COLLECTION –IMAGINE | | | Ideal Standard | | 05/04/2007 | | | New Ideal Standard Imagine collection offers unique design and innovations for increased storage space and cleaning
HULL, UNITED KINGDOM – Ideal Standard, a leading provider of innovative, design-driven bathroom and kitchen solutions has announced the launch of its new Imagine collection.
Milan-based designer, Ronen Joseph, creator of the collection, was inspired by geometric forms, called trapezoids which are reflected in the structure of the ancient Egyptian pyramids.
A trapezoid is a four-sided shape which can be recognised because it has one pair of exactly parallel sides. Ronen Joseph’s design overlays two trapezoids resulting in an avant-garde creation which moves beyond the straight lines and right angles commonly used in minimalist concepts.
The collection comprises seventeen different pieces of ceramic sanitary ware, including washbasins, toilets, bidets and a bath tub, as well as twenty pieces of furniture offering innovative beauty pampering and storage options. Furniture comes in two lacquered colours, with the choice of three design patterns and two wood finishes.
“I see my design as an evolution of contemporary trends towards minimalism. I tried to create a stronger concept. Not just a pure form but something more.” said Ronen Joseph. “I played with various forms and tried to find a common aesthetic that looks good in different proportions. I’ve always been interested in the past and fascinated by the pyramids. The shapes generated are very exciting and create a perfect balance between quiescence and motion.”
In addition to the three-dimensional trapezoid design, which creates extra space on top of the wash basins, the collection offers some integrated features. For instance, Ideal Standard’s advanced Ideal Flow technology – eliminating sometimes unsightly and dirt catching overflow holes on washbasins, is a standard feature within the collection. Once water levels are surpassed, depending on the specificity of the wash basin, the Ideal Flow system initiates the automatic opening of the water plug thus avoiding any overflow.
The collection also offers wash basin cabinets with an integrated waste pipe for evacuation that is much shorter that standard waste pipes. This allows for extra storage opportunities usually lost by the substantial space required for larger evacuation pipes under washbasin cabinets. Moreover, the different colour and decoration options for the furniture allow buyers to create a distinctive look that matches their individual tastes.
Additional features* that may be added to the Imagine collection include a soft closing seat system for toilet bowls in order to avoid slamming. High levels of sanitation are promoted through Ideal Standard’s Ideal Plus system, a surface treatment that groups water droplets, meaning faster and easier cleaning of the products.
“Imagine provides a sensation of harmony, dynamism and solidity,” said John Rietveldt, Ideal Standard’s president of Bathroom and Kitchen, EMEA. “It also reflects Ideal Standard’s philosophy to create bathroom products focused on helping people create a life space that enhances the well being of their body and mind via unique, smart design, durability and hygiene.” | |
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